Hoo Research | Coin Wave Production — MetaAds: A New Web3 Display Platform

MetaAds is a display platform that uses Web 3.0 technology to span reality and the metaverse. It aims to help users create a better future with digital marketing.

MetaAds employs an O2O (Online to Offline) protocol and refers to outdoor advertisements that combine online metaverse advertisements and the offline real world.

Mode of Operation

In the traditional model, the advertisement owner first proposes demands to the advertiser. After the advertiser produces the advertisement, it is delivered to the advertising company. Next, the advertising company launches the advertisement on the right platform. Conversely, MetaAds helps advertisers and advertisement owners to skip traditional advertising platforms. The NEAR smart contract serves as an agreement between the advertiser and advertisement owner, simplifying their connections. Besides, MetaAds binds the advertising spaces of the metaverse and those of the reality.

In addition, the uploaded advertisement is not confined to the advertisement itself, but also increases added values as an NFT.

Advantages of Conducting Advertising Cooperation With MetaAds

1. Interoperability

It achieves cross-compatibility with all metaverse platforms and can be connected to reality.

2. Cost-Cutting

The smart contract makes it more flexible for digital advertisement owners and advertisers to negotiate agreements. Blockchain technology is conducive to avoiding accidental losses and reducing extra transaction costs for both parties.

3. Time Efficiency

The advertising space is transparent because of decentralization, allowing sellers to integrate online advertisements as fast as possible.

4. Royalty & Copyright

Blockchain technology is traceable and tamper-proof, which effectively safeguards advertisement royalty and copyright.

5. No Legal Hurdles

The smart contract is open, transparent, and cannot be canceled and revised unilaterally. There are no legal hurdles in agreement signing.

Plans and Visions

The next step of MetaAds is to establish harmonious connections with advertisers and raise the market share of the Web 3.0 market. Currently, MetaAds is seeking to cooperate with media institutions, large brands, and landowners of the metaverse. Taking VDOOH as a critical component of its business, MetaAds plans to be a market leader in VDOOH advertisements in the metaverse.

Official Channels

Linkedin：https://www.linkedin.cn/injobs/company/metaadsteam/

Twitter：https://twitter.com/ads_meta

Medium: https://medium.com/@Meta_Ads

Website：https://metaads.team/